Types of Content That Increase Traffic and Leads

When looking for more effective ways to market your business, you should consider the types of content that increases website traffic and bring in higher quality leads.  According to Content Marketing Institute, 88% of B2B marketers use content marketing and more than half plan to increase their content marketing budget and production over the next 12 months.

content marketing leads traffic

With the growth in content marketing, one of the main obstacles marketers and business owners face is a lack of content creation ideas and resources.  Determining what content you want to create and where you will get it is a stumbling block for many small businesses who lack the resources to hire or outsource a content marketer and strategist.  To scale down your content marketing and make it manageable for your business, creating a simplified content marketing strategy can get you over the hump.

top content marketing challengesCreating a Simple Content Marketing Plan – 5 Step Process

Whether you are addicted to spreadsheets and binders, or live your life in the land of Post-Its and Evernote, the point is to scratch out a simple content marketing plan.  If you can write out, or type out the answers to these five questions, you’ll have a jump off point you can use to produce more effective content.

  1. Determine your business goals for your content marketing efforts (leads, traffic, opt-ins…).
  2. Identify your ideal customer.
  3. Look at your sales funnel and determine where your existing content fits and where there are gaps, drawing on an understanding of what type of content work best at each stage.
  4. Identify and calendar what content needs to be produced, for what marketing channel, and the timing of publishing.
  5. Determine the metrics important to your business when considering your goals and put a process in place to collect and measure on reportable metrics.

Once you get this done, you’ll know what types of content your business should create and promote to attract higher quality leads to your website.

4 Types of Content that Increase Traffic and Deliver Quality Leads

This list concentrates on blog content as it is the cheapest and easiest form of content for a small business (with a small budget) to produce. Written in-house or contracted out, blog post feed your marketing across many channels including search engine marketing and social media marketing.  Also, it is builds a strong foundation for all your future content marketing efforts because your written content can be economically repurposed into infographics, videos, podcasts, slide presentations, or even ebooks.

content marketing costs less

Ultimate/Definitive Guides

They say you should do the hardest thing first, so starting us off is the EPIC, ultimate, definitive, comprehensive guide posts.  If you are using these words, you have to deliver some in-depth content because your readers are expecting thousands of words.  That is a lot of work, but if you can do the residual payoff is huge.  Long-form content has the potential to be repurposed whole or in parts in a multitude of ways that could feed your content pipeline for months.

Lists Posts

What’s a list post? Well, you’re reading one.  We started with a little education but really you’re here for the list of 9 content types we promised.  Lists post are everywhere because they work to attract traffic, and they are less work to create.  They are attractive because people like the promise of an easy-to-read and smartly formatted list the can scan.  Picking which parts of the list they want to dive into.  Pack your list with valuable information, and the larger number of points you offer (think 100 Ways to Avoid Paying Taxes) the more popular it will be.

Tools/Resources Posts

Readers believe you are going to save them time or give them an easier way to do things when you use the words “tool” and “resource.”  With the hectic lives we lead, everyone is looking for a tool or resource that will make his or her professional and personal lives better. In writing your post research each tool and let the reader know how they can use it.  Provide useful links that go to a features page, and include the cost in your post so readers won’t have to search only to find it was not in their price range.

Expert Roundups

If you are not scared to reach out to people outside of your circle of influence, then you have to do an expert roundup.

  • Start by picking your niche-specific topic (i.e. “building an email list”)
  • Internet search for experts and their contact information
  • Send ALL of them a short, one-question email asking if they could participate in your roundup (“…doing a roundup post, would be great to get an expert quote, could I get a few sentences one your top tip for building a quality email list by deadline, tons of appreciation…”)
  • Expect that some experts won’t respond (which is why you emailed everyone you could find)
  • Publish the expert responses you did receive in a post

Here is a secret about experts: They are regular human beings, just like you and me, and they love when people call them “Experts.”  That means when you ask for their expert opinion and publish in your post; they like to share it with their network.  Now your post is reaching the audience of the experts and influencers you included in your post.

What Types of Content Are You Going to Create?

Remember that quality content is useful, accurate, and evergreen.  Find out what type of content resonates with your ideal customers and then promote the heck out of it to broaden your reach.  Increased traffic is great, but the real purpose of content marketing is to generate quality leads for your business.  To do that you need quality content, so it all begins here.

.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading h2,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link h2,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading h2,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .heading-link h2,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before,
.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:after,
.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:before,
.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .icon .circle-no {
color: #71a642;
}
.fusion-content-boxes-1 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes {
background-color: #71a642 !important;
border-color: #71a642 !important;
}

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Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Types of Content That Increase Traffic and Leads appeared first on Reputation Loop.

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Types of Content That Increase Traffic and Leads

When looking for more effective ways to market your business, you should consider the types of content that increases website traffic and bring in higher quality leads.  According to Content Marketing Institute, 88% of B2B marketers use content marketing and more than half plan to increase their content marketing budget and production over the next 12 months.

content marketing leads traffic

With the growth in content marketing, one of the main obstacles marketers and business owners face is a lack of content creation ideas and resources.  Determining what content you want to create and where you will get it is a stumbling block for many small businesses who lack the resources to hire or outsource a content marketer and strategist.  To scale down your content marketing and make it manageable for your business, creating a simplified content marketing strategy can get you over the hump.

top content marketing challengesCreating a Simple Content Marketing Plan – 5 Step Process

Whether you are addicted to spreadsheets and binders, or live your life in the land of Post-Its and Evernote, the point is to scratch out a simple content marketing plan.  If you can write out, or type out the answers to these five questions, you’ll have a jump off point you can use to produce more effective content.

  1. Determine your business goals for your content marketing efforts (leads, traffic, opt-ins…).
  2. Identify your ideal customer.
  3. Look at your sales funnel and determine where your existing content fits and where there are gaps, drawing on an understanding of what type of content work best at each stage.
  4. Identify and calendar what content needs to be produced, for what marketing channel, and the timing of publishing.
  5. Determine the metrics important to your business when considering your goals and put a process in place to collect and measure on reportable metrics.

Once you get this done, you’ll know what types of content your business should create and promote to attract higher quality leads to your website.

4 Types of Content that Increase Traffic and Deliver Quality Leads

This list concentrates on blog content as it is the cheapest and easiest form of content for a small business (with a small budget) to produce. Written in-house or contracted out, blog post feed your marketing across many channels including search engine marketing and social media marketing.  Also, it is builds a strong foundation for all your future content marketing efforts because your written content can be economically repurposed into infographics, videos, podcasts, slide presentations, or even ebooks.

content marketing costs less

Ultimate/Definitive Guides

They say you should do the hardest thing first, so starting us off is the EPIC, ultimate, definitive, comprehensive guide posts.  If you are using these words, you have to deliver some in-depth content because your readers are expecting thousands of words.  That is a lot of work, but if you can do the residual payoff is huge.  Long-form content has the potential to be repurposed whole or in parts in a multitude of ways that could feed your content pipeline for months.

Lists Posts

What’s a list post? Well, you’re reading one.  We started with a little education but really you’re here for the list of 9 content types we promised.  Lists post are everywhere because they work to attract traffic, and they are less work to create.  They are attractive because people like the promise of an easy-to-read and smartly formatted list the can scan.  Picking which parts of the list they want to dive into.  Pack your list with valuable information, and the larger number of points you offer (think 100 Ways to Avoid Paying Taxes) the more popular it will be.

Tools/Resources Posts

Readers believe you are going to save them time or give them an easier way to do things when you use the words “tool” and “resource.”  With the hectic lives we lead, everyone is looking for a tool or resource that will make his or her professional and personal lives better. In writing your post research each tool and let the reader know how they can use it.  Provide useful links that go to a features page, and include the cost in your post so readers won’t have to search only to find it was not in their price range.

Expert Roundups

If you are not scared to reach out to people outside of your circle of influence, then you have to do an expert roundup.

  • Start by picking your niche-specific topic (i.e. “building an email list”)
  • Internet search for experts and their contact information
  • Send ALL of them a short, one-question email asking if they could participate in your roundup (“…doing a roundup post, would be great to get an expert quote, could I get a few sentences one your top tip for building a quality email list by deadline, tons of appreciation…”)
  • Expect that some experts won’t respond (which is why you emailed everyone you could find)
  • Publish the expert responses you did receive in a post

Here is a secret about experts: They are regular human beings, just like you and me, and they love when people call them “Experts.”  That means when you ask for their expert opinion and publish in your post; they like to share it with their network.  Now your post is reaching the audience of the experts and influencers you included in your post.

What Types of Content Are You Going to Create?

Remember that quality content is useful, accurate, and evergreen.  Find out what type of content resonates with your ideal customers and then promote the heck out of it to broaden your reach.  Increased traffic is great, but the real purpose of content marketing is to generate quality leads for your business.  To do that you need quality content, so it all begins here.

.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading h2,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link h2,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading h2,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .heading-link h2,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before,
.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:after,
.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:before,
.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .icon .circle-no {
color: #71a642;
}
.fusion-content-boxes-1 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes {
background-color: #71a642 !important;
border-color: #71a642 !important;
}

Get your FREE personalized demo today!

Schedule Your Demo

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Types of Content That Increase Traffic and Leads appeared first on Reputation Loop.

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Types of Content That Increase Traffic and Leads

When looking for more effective ways to market your business, you should consider the types of content that increases website traffic and bring in higher quality leads.  According to Content Marketing Institute, 88% of B2B marketers use content marketing and more than half plan to increase their content marketing budget and production over the next 12 months.

content marketing leads traffic

With the growth in content marketing, one of the main obstacles marketers and business owners face is a lack of content creation ideas and resources.  Determining what content you want to create and where you will get it is a stumbling block for many small businesses who lack the resources to hire or outsource a content marketer and strategist.  To scale down your content marketing and make it manageable for your business, creating a simplified content marketing strategy can get you over the hump.

top content marketing challengesCreating a Simple Content Marketing Plan – 5 Step Process

Whether you are addicted to spreadsheets and binders, or live your life in the land of Post-Its and Evernote, the point is to scratch out a simple content marketing plan.  If you can write out, or type out the answers to these five questions, you’ll have a jump off point you can use to produce more effective content.

  1. Determine your business goals for your content marketing efforts (leads, traffic, opt-ins…).
  2. Identify your ideal customer.
  3. Look at your sales funnel and determine where your existing content fits and where there are gaps, drawing on an understanding of what type of content work best at each stage.
  4. Identify and calendar what content needs to be produced, for what marketing channel, and the timing of publishing.
  5. Determine the metrics important to your business when considering your goals and put a process in place to collect and measure on reportable metrics.

Once you get this done, you’ll know what types of content your business should create and promote to attract higher quality leads to your website.

4 Types of Content that Increase Traffic and Deliver Quality Leads

This list concentrates on blog content as it is the cheapest and easiest form of content for a small business (with a small budget) to produce. Written in-house or contracted out, blog post feed your marketing across many channels including search engine marketing and social media marketing.  Also, it is builds a strong foundation for all your future content marketing efforts because your written content can be economically repurposed into infographics, videos, podcasts, slide presentations, or even ebooks.

content marketing costs less

Ultimate/Definitive Guides

They say you should do the hardest thing first, so starting us off is the EPIC, ultimate, definitive, comprehensive guide posts.  If you are using these words, you have to deliver some in-depth content because your readers are expecting thousands of words.  That is a lot of work, but if you can do the residual payoff is huge.  Long-form content has the potential to be repurposed whole or in parts in a multitude of ways that could feed your content pipeline for months.

Lists Posts

What’s a list post? Well, you’re reading one.  We started with a little education but really you’re here for the list of 9 content types we promised.  Lists post are everywhere because they work to attract traffic, and they are less work to create.  They are attractive because people like the promise of an easy-to-read and smartly formatted list the can scan.  Picking which parts of the list they want to dive into.  Pack your list with valuable information, and the larger number of points you offer (think 100 Ways to Avoid Paying Taxes) the more popular it will be.

Tools/Resources Posts

Readers believe you are going to save them time or give them an easier way to do things when you use the words “tool” and “resource.”  With the hectic lives we lead, everyone is looking for a tool or resource that will make his or her professional and personal lives better. In writing your post research each tool and let the reader know how they can use it.  Provide useful links that go to a features page, and include the cost in your post so readers won’t have to search only to find it was not in their price range.

Expert Roundups

If you are not scared to reach out to people outside of your circle of influence, then you have to do an expert roundup.

  • Start by picking your niche-specific topic (i.e. “building an email list”)
  • Internet search for experts and their contact information
  • Send ALL of them a short, one-question email asking if they could participate in your roundup (“…doing a roundup post, would be great to get an expert quote, could I get a few sentences one your top tip for building a quality email list by deadline, tons of appreciation…”)
  • Expect that some experts won’t respond (which is why you emailed everyone you could find)
  • Publish the expert responses you did receive in a post

Here is a secret about experts: They are regular human beings, just like you and me, and they love when people call them “Experts.”  That means when you ask for their expert opinion and publish in your post; they like to share it with their network.  Now your post is reaching the audience of the experts and influencers you included in your post.

What Types of Content Are You Going to Create?

Remember that quality content is useful, accurate, and evergreen.  Find out what type of content resonates with your ideal customers and then promote the heck out of it to broaden your reach.  Increased traffic is great, but the real purpose of content marketing is to generate quality leads for your business.  To do that you need quality content, so it all begins here.

.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading h2,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link h2,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading h2,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .heading-link h2,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before,
.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:after,
.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:before,
.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .icon .circle-no {
color: #71a642;
}
.fusion-content-boxes-1 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes {
background-color: #71a642 !important;
border-color: #71a642 !important;
}

Get your FREE personalized demo today!

Schedule Your Demo

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Types of Content That Increase Traffic and Leads appeared first on Reputation Loop.

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Types of Content That Increase Traffic and Leads

When looking for more effective ways to market your business, you should consider the types of content that increases website traffic and bring in higher quality leads.  According to Content Marketing Institute, 88% of B2B marketers use content marketing and more than half plan to increase their content marketing budget and production over the next 12 months.

content marketing leads traffic

With the growth in content marketing, one of the main obstacles marketers and business owners face is a lack of content creation ideas and resources.  Determining what content you want to create and where you will get it is a stumbling block for many small businesses who lack the resources to hire or outsource a content marketer and strategist.  To scale down your content marketing and make it manageable for your business, creating a simplified content marketing strategy can get you over the hump.

top content marketing challengesCreating a Simple Content Marketing Plan – 5 Step Process

Whether you are addicted to spreadsheets and binders, or live your life in the land of Post-Its and Evernote, the point is to scratch out a simple content marketing plan.  If you can write out, or type out the answers to these five questions, you’ll have a jump off point you can use to produce more effective content.

  1. Determine your business goals for your content marketing efforts (leads, traffic, opt-ins…).
  2. Identify your ideal customer.
  3. Look at your sales funnel and determine where your existing content fits and where there are gaps, drawing on an understanding of what type of content work best at each stage.
  4. Identify and calendar what content needs to be produced, for what marketing channel, and the timing of publishing.
  5. Determine the metrics important to your business when considering your goals and put a process in place to collect and measure on reportable metrics.

Once you get this done, you’ll know what types of content your business should create and promote to attract higher quality leads to your website.

4 Types of Content that Increase Traffic and Deliver Quality Leads

This list concentrates on blog content as it is the cheapest and easiest form of content for a small business (with a small budget) to produce. Written in-house or contracted out, blog post feed your marketing across many channels including search engine marketing and social media marketing.  Also, it is builds a strong foundation for all your future content marketing efforts because your written content can be economically repurposed into infographics, videos, podcasts, slide presentations, or even ebooks.

content marketing costs less

Ultimate/Definitive Guides

They say you should do the hardest thing first, so starting us off is the EPIC, ultimate, definitive, comprehensive guide posts.  If you are using these words, you have to deliver some in-depth content because your readers are expecting thousands of words.  That is a lot of work, but if you can do the residual payoff is huge.  Long-form content has the potential to be repurposed whole or in parts in a multitude of ways that could feed your content pipeline for months.

Lists Posts

What’s a list post? Well, you’re reading one.  We started with a little education but really you’re here for the list of 9 content types we promised.  Lists post are everywhere because they work to attract traffic, and they are less work to create.  They are attractive because people like the promise of an easy-to-read and smartly formatted list the can scan.  Picking which parts of the list they want to dive into.  Pack your list with valuable information, and the larger number of points you offer (think 100 Ways to Avoid Paying Taxes) the more popular it will be.

Tools/Resources Posts

Readers believe you are going to save them time or give them an easier way to do things when you use the words “tool” and “resource.”  With the hectic lives we lead, everyone is looking for a tool or resource that will make his or her professional and personal lives better. In writing your post research each tool and let the reader know how they can use it.  Provide useful links that go to a features page, and include the cost in your post so readers won’t have to search only to find it was not in their price range.

Expert Roundups

If you are not scared to reach out to people outside of your circle of influence, then you have to do an expert roundup.

  • Start by picking your niche-specific topic (i.e. “building an email list”)
  • Internet search for experts and their contact information
  • Send ALL of them a short, one-question email asking if they could participate in your roundup (“…doing a roundup post, would be great to get an expert quote, could I get a few sentences one your top tip for building a quality email list by deadline, tons of appreciation…”)
  • Expect that some experts won’t respond (which is why you emailed everyone you could find)
  • Publish the expert responses you did receive in a post

Here is a secret about experts: They are regular human beings, just like you and me, and they love when people call them “Experts.”  That means when you ask for their expert opinion and publish in your post; they like to share it with their network.  Now your post is reaching the audience of the experts and influencers you included in your post.

What Types of Content Are You Going to Create?

Remember that quality content is useful, accurate, and evergreen.  Find out what type of content resonates with your ideal customers and then promote the heck out of it to broaden your reach.  Increased traffic is great, but the real purpose of content marketing is to generate quality leads for your business.  To do that you need quality content, so it all begins here.

.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading h2,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link h2,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading h2,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .heading-link h2,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more,
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.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before,
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.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:before,
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.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .icon .circle-no {
color: #71a642;
}
.fusion-content-boxes-1 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes {
background-color: #71a642 !important;
border-color: #71a642 !important;
}

Get your FREE personalized demo today!

Schedule Your Demo

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Types of Content That Increase Traffic and Leads appeared first on Reputation Loop.

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Types of Content That Increase Traffic and Leads

When looking for more effective ways to market your business, you should consider the types of content that increases website traffic and bring in higher quality leads.  According to Content Marketing Institute, 88% of B2B marketers use content marketing and more than half plan to increase their content marketing budget and production over the next 12 months.

content marketing leads traffic

With the growth in content marketing, one of the main obstacles marketers and business owners face is a lack of content creation ideas and resources.  Determining what content you want to create and where you will get it is a stumbling block for many small businesses who lack the resources to hire or outsource a content marketer and strategist.  To scale down your content marketing and make it manageable for your business, creating a simplified content marketing strategy can get you over the hump.

top content marketing challengesCreating a Simple Content Marketing Plan – 5 Step Process

Whether you are addicted to spreadsheets and binders, or live your life in the land of Post-Its and Evernote, the point is to scratch out a simple content marketing plan.  If you can write out, or type out the answers to these five questions, you’ll have a jump off point you can use to produce more effective content.

  1. Determine your business goals for your content marketing efforts (leads, traffic, opt-ins…).
  2. Identify your ideal customer.
  3. Look at your sales funnel and determine where your existing content fits and where there are gaps, drawing on an understanding of what type of content work best at each stage.
  4. Identify and calendar what content needs to be produced, for what marketing channel, and the timing of publishing.
  5. Determine the metrics important to your business when considering your goals and put a process in place to collect and measure on reportable metrics.

Once you get this done, you’ll know what types of content your business should create and promote to attract higher quality leads to your website.

4 Types of Content that Increase Traffic and Deliver Quality Leads

This list concentrates on blog content as it is the cheapest and easiest form of content for a small business (with a small budget) to produce. Written in-house or contracted out, blog post feed your marketing across many channels including search engine marketing and social media marketing.  Also, it is builds a strong foundation for all your future content marketing efforts because your written content can be economically repurposed into infographics, videos, podcasts, slide presentations, or even ebooks.

content marketing costs less

Ultimate/Definitive Guides

They say you should do the hardest thing first, so starting us off is the EPIC, ultimate, definitive, comprehensive guide posts.  If you are using these words, you have to deliver some in-depth content because your readers are expecting thousands of words.  That is a lot of work, but if you can do the residual payoff is huge.  Long-form content has the potential to be repurposed whole or in parts in a multitude of ways that could feed your content pipeline for months.

Lists Posts

What’s a list post? Well, you’re reading one.  We started with a little education but really you’re here for the list of 9 content types we promised.  Lists post are everywhere because they work to attract traffic, and they are less work to create.  They are attractive because people like the promise of an easy-to-read and smartly formatted list the can scan.  Picking which parts of the list they want to dive into.  Pack your list with valuable information, and the larger number of points you offer (think 100 Ways to Avoid Paying Taxes) the more popular it will be.

Tools/Resources Posts

Readers believe you are going to save them time or give them an easier way to do things when you use the words “tool” and “resource.”  With the hectic lives we lead, everyone is looking for a tool or resource that will make his or her professional and personal lives better. In writing your post research each tool and let the reader know how they can use it.  Provide useful links that go to a features page, and include the cost in your post so readers won’t have to search only to find it was not in their price range.

Expert Roundups

If you are not scared to reach out to people outside of your circle of influence, then you have to do an expert roundup.

  • Start by picking your niche-specific topic (i.e. “building an email list”)
  • Internet search for experts and their contact information
  • Send ALL of them a short, one-question email asking if they could participate in your roundup (“…doing a roundup post, would be great to get an expert quote, could I get a few sentences one your top tip for building a quality email list by deadline, tons of appreciation…”)
  • Expect that some experts won’t respond (which is why you emailed everyone you could find)
  • Publish the expert responses you did receive in a post

Here is a secret about experts: They are regular human beings, just like you and me, and they love when people call them “Experts.”  That means when you ask for their expert opinion and publish in your post; they like to share it with their network.  Now your post is reaching the audience of the experts and influencers you included in your post.

What Types of Content Are You Going to Create?

Remember that quality content is useful, accurate, and evergreen.  Find out what type of content resonates with your ideal customers and then promote the heck out of it to broaden your reach.  Increased traffic is great, but the real purpose of content marketing is to generate quality leads for your business.  To do that you need quality content, so it all begins here.

.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading h2,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link h2,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading h2,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .heading-link h2,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before,
.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:after,
.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:before,
.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .icon .circle-no {
color: #71a642;
}
.fusion-content-boxes-1 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes,
.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes {
background-color: #71a642 !important;
border-color: #71a642 !important;
}

Get your FREE personalized demo today!

Schedule Your Demo

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Types of Content That Increase Traffic and Leads appeared first on Reputation Loop.

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via IFTTT From Our Associates at Reputation Loop

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From RepPilot.com/info: Reputation Institute Presents: The 2016 US RepTrak® Top 100 Companies

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From RepPilot.com/info: Google Spills 3 Pack Ranking Beans

We have long said and believed that Google Reviews mattered when it came to getting good rankings in the old 7 pack, now more competitive 3 pack.

And today, finally Google has come out and said so themselves.  Below is the complete page from Google’s own Improve Your Local Ranking Guide.

We have highlighted the relevant copy in Red Below in the final section on Prominence, but note that even earlier in their comments they include a section on managing and responding to reviews.

Can’t find your business? Improve your info.

You may find that your business doesn’t appear for relevant searches in your area. To maximize how often your customers see your business in local search results, complete the following tasks in Google My Business. Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.

Enter complete data

Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches. Make sure that you’ve entered all of your business information in Google My Business, so customers know more about what you do, where you are, and when they can visit you. Provide information like (but not limited to) your physical address, phone number, and category. Make sure to keep this information updated as your business changes. Learn how to edit your business information

Verify your location(s)

Verify your business locations to give them the best opportunity to appear for users across Google products, like Maps and Search. Learn more about verification

Keep your hours accurate

Entering and updating your opening hours, including special hours for holidays and special events, lets potential customers know when you’re available and gives them confidence that when they travel to your location, it will be open.Learn how to edit your hours

Manage and respond to reviews

Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location.

Adding photos to your listings shows people your goods and services, and can help you tell the story of your business. Accurate and appealing pictures may also show potential customers that your business offers what they’re searching for.

How Google determines local ranking

Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.

Relevance

Relevance refers to how well a local listing matches what someone is searching for. Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches.

Distance

Just like it sounds–how far is each potential search result from the location term used in a search? If a user doesn’t specify a location in their search, Google will calculate distance based on what’s known about their location.

Prominence

Prominence refers to how well-known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands that are familiar to many people are also likely to be prominent in local search results.

Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.

There’s no way to request or pay for a better local ranking on Google. We do our best to keep the details of the search algorithm confidential to make the ranking system as fair as possible for everyone.

Our RepPilot “Positive Review Generation System” is the industry’s most effective tool for increasing the number of positive reviews for your business. This is your best way of improving the “Prominence” of your business.
It works for Google Reviews, Yelp! reviews or what ever review network you choose.
And it has a ton of additional features that set it apart from all the others. To learn more go to http://RepPilot.com/info

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